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If marketing has one goal, it’s to reach consumers at the moments that most influence their decision.
That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-definition pictures. It’s why Amazon, a decade ago, began offering targeted product recommendations to consumers already logged in and ready to buy. It explains P&G’s decision, long ago, to produce radio and then TV programs to reach the audiences most likely to buy its products - hence, the term “soap opera.” Marketing has always sought those moments, or touch points, when consumers are open to influence.
The traditional marketing funnel concept fails to capture all the touch points and key buying factors resulting from the explosion of choice paralysis (or having too many options) and digital channels, coupled with an increasingly well-informed consumer. A modern approach is to understand the audience, their buying influences, and targeting moments that impact their buying decision. We call this approach the consumer decision journey.
Our guiding principles:
Impact people. Show value. Tell stories. Share an experience. Make a difference.
Every day, people form impressions of brands from touch points such as advertisements, social posts, news reports, conversations with family and friends, and product experiences. What happens when something triggers the impulse to buy? Those accumulated impressions then become crucial because they shape the initial consideration and the potential purchasing choice.
Developing a deep knowledge of how consumers make decisions is the first step. For most, the difficult part is focusing strategies and spending on the most influential touch points. But, you’re not alone. We’re here to help grow your leads and connect with your consumers. Learn more about our services →
Every service includes monthly reporting and activity recommendations to better target and influence your customers. These reports range from Google Analytics, social campaign management, searchability, and more (based on services rendered).
Measuring these efforts enable us to craft a better experience for the user while messaging at the right time to influence their decision. Partner with an expert to reach your customers faster and convert more leads into sales. Consumer-driven marketing is key. Let’s get started, today!
